About Jillian / untethered creative
I’m Jillian Di Benedetto, a designer and art director with nearly two decades of experience helping brands find their visual voice.
I built untethered creative for the ones who don’t fit neatly into a box, the brands that want to feel something, not just look polished. My work blends strategy, storytelling, and design systems to create brands that move, connect, and evolve.
I’ve led creative for healthcare startups, hospitality groups, and global agencies, bridging the space between visual design and business strategy. My process is equal parts intuition and intention: I start with why, build with how, and make sure the what actually converts.
Untethered isn’t about perfection, it’s about connection. It’s for the dreamers, the misfits, and the makers who are done playing safe.
—
Where strategy meets storytelling.
—
Our process blends strategy, design, and storytelling to create work that doesn’t just look good, it works hard. We dig deep into the “why” behind every brand, uncovering what makes it different, what makes it matter, and how it connects. From there, we translate insight into identity, building visuals and experiences that feel as good as they look, grounded in purpose and built with intent.
Every project lives at the intersection of clarity and creativity, logic and instinct, structure and spark. It’s where meaning meets momentum, design that resonates, moves, and leaves something behind long after the first impression. Because design isn’t just what we make, it’s how we make people feel.